Digital Marketing Manager (Marketing Technology)

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Requirements:

• Experience building, maintaining, and improving the marketing technology stack for a Software business.
• Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, content marketing, ABM, CRMs, and analytical tools.
• Analytical skills to interpret data and generate insights for optimizing campaigns and strategies.
• Experience with Marketo, SFDC, ON24, DemandBase, 6Sense, Sitecore, Zapier, and Google Analytics is a plus.

Responsibilities:

• Serve as the Marketo and Marketing Operations SME. Responsible for all things related to Marketo and the setup and activation of programs, campaigns, integrations, automation, reporting, etc.
• Manage the MarTech stack and responsible for the overall health.
• Lead the planning, execution, and continuous optimization of B2B marketing campaigns, ensuring alignment with broader business objectives and growth goals.
• Foster cross-functional collaboration between Marketing, Sales, and other key stakeholders to enhance marketing and sales alignment, utilizing CRM and automation tools to streamline workflows and maximize efficiency.
• Partner with Sales, Marketing, and Operations to architect and implement Account-Based Marketing (ABM) driven programs, and systems that support sustainable growth and deliver high-value outcomes.
• Evaluate the latest marketing trends, technologies, and best practices, championing innovation and transformation to stay ahead of the curve and improve operational excellence.
• Ongoing nurture flow build and reporting, lead scoring model changes and improvements, list import improvements, system integrations, best practice audits.
• Lead the development and execution of strategic marketing automation and operational excellence initiatives, using Marketo to drive measurable business impact.
• Management of MarTech stack, including Marketo, ON24, 6Sense, and more.