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Growth Digital Marketing Manager (SEO/CRO)

Posted 3 months agoViewed

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💎 Seniority level: Manager, 3-5+ years

💸 Salary: 100000.0 - 115000.0 USD per year

🔍 Industry: Retirement benefits technology

🏢 Company: Human Interest👥 501-1000💰 $161,000,000 Private about 2 years agoWealth ManagementRetirementFinanceInsurTechEmployee BenefitsInsuranceFinTech

🗣️ Languages: English

⏳ Experience: 3-5+ years

🪄 Skills: SEOA/B testing

Requirements:
  • 3-5+ years of experience in digital marketing with a focus on SEO and CRO in B2B or SaaS environments.
  • Strong understanding of on-page, off-page, and technical SEO principles.
  • Proven experience with A/B testing platforms for improving user experience.
  • Proficiency in web analytics tools such as Google Analytics and SEO tools like SEMrush.
  • Experience with headless CMS platforms and basic HTML/CSS knowledge.
  • Analytical mindset to derive insights from complex data sets.
  • Strong communication skills for presenting findings to teams.
  • Proactive, data-driven problem-solving approach.
Responsibilities:
  • Develop and implement SEO strategies to increase organic traffic and search rankings.
  • Analyze website and conversion metrics to identify optimization opportunities and conduct A/B testing.
  • Lead CRO initiatives including landing page testing and funnel analysis.
  • Collaborate with teams to integrate SEO best practices into content development.
  • Work with product and engineering for technical SEO improvements.
  • Conduct competitive analysis and keyword research.
  • Maintain a backlog of SEO and CRO initiatives prioritized by business impact.
  • Manage key SEO tools and report on performance with actionable insights.
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