Growth Digital Marketing Manager (SEO/CRO)

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Requirements:

• 3-5+ years of experience in digital marketing focusing on SEO and CRO in a B2B or SaaS environment.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Proven experience with A/B testing platforms and methodologies.
• Proficiency in web analytics tools like Google Analytics and SEO tools such as SEMrush or Ahrefs.
• Experience with headless CMS platforms and web crawling tools.
• Basic knowledge of HTML/CSS for content delivery optimization.
• Analytical mindset with the capability to derive insights from complex data sets.
• Strong communication skills to present findings to cross-functional teams.
• A proactive, data-driven approach to problem-solving.

Responsibilities:

• Develop and implement SEO strategies to increase organic traffic and search rankings.
• Analyze website and conversion metrics, identifying opportunities for optimization and A/B testing.
• Lead execution of CRO initiatives including landing page tests and user journey optimizations.
• Collaborate with marketing teams to integrate SEO best practices into content development.
• Work with product and engineering teams on technical SEO improvements.
• Conduct competitive analysis and keyword research for strategic decisions.
• Maintain a backlog of SEO and CRO initiatives in partnership with stakeholders.
• Manage key SEO tools and report on performance with actionable insights.