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Partner Marketing Manager

Posted 26 days agoViewed

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πŸ’Ž Seniority level: Senior, 5+ years

πŸ“ Location: United States

πŸ” Industry: SaaS

🏒 Company: Zone & Co

πŸ—£οΈ Languages: English

⏳ Experience: 5+ years

πŸͺ„ Skills: Project ManagementCollaborationLead Generation

Requirements:
  • 5+ years of experience in partner marketing, B2B marketing, or a related field.
  • Proven track record of working with PE/VC firms, consultancy partners, technology providers, and/or system integrators.
  • Experience launching and managing a Partner Relationship Management (PRM) system, such as Impartner.
  • Exceptional project management skills, with the ability to balance multiple priorities.
  • Strong communication skills with a knack for building collaborative relationships.
  • Able to balance the need to build a strategy & execute on the strategy
  • Knowledge of ERP systems or enterprise technology markets is a plus.
Responsibilities:
  • Launch and maintain the PRM system, including partner training, quote tools, and enablement resources.
  • Scale partner-facing collateral, such as reseller/referral materials, "campaigns in a box," and newsletters.
  • Scale partner training initiatives.
  • Design marketing initiatives that strengthen relationships with PE/VC firms, and assist in building new PE/VC relationships
  • Develop strategies and execute tactical plans in partnership with the PE/VC team.
  • Collaborate with partners on thought leadership campaigns, including webinars, whitepapers, and joint events.
  • Manage co-marketing initiatives with technology providers like Avalara and system integrators such as Deloitte.
  • Drive partner awareness through strategic communications and joint promotions.
  • Collaborate on spiffs and promotional programs in partnership with sales teams.
  • Continuously evaluate and improve partner marketing strategies based on data-driven insights.
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