Lead Partner Marketing Manager

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Requirements:

• 5-7+ years of experience in partner marketing, alliances, or channel marketing, preferably in SaaS or B2B tech.
• Strong project management skills with the ability to juggle multiple initiatives and stakeholders.
• Experience in developing and executing co-marketing programs with technology and agency partners.
• Excellent communication, storytelling, and relationship-building skills.
• Data-driven mindset with experience tracking and optimizing marketing performance.
• Ability to work cross-functionally and influence without direct authority.
• Passion for digital experience, analytics, and innovative marketing strategies.

Responsibilities:

• Act as a partner evangelist and the primary point of contact for Partners inside the Marketing team.
• Identify where strategic partners should be incorporated and lead all new product introductions to the channel.
• Own Marketing-sponsored partner events and collaborate with the Partner team on Partner-sponsored events.
• Quarterback all content creation and promotion of partner-led solutions and Integrations across Marketing channels.
• Maximize all Marketing Development Funds (MDF) from partners and track ROI.
• Develop and execute partner marketing strategies that drive awareness, engagement, and revenue growth.
• Support Innovation days execution in collaboration with key stakeholders to deliver pipeline.
• Build and maintain strong relationships with partners, ensuring alignment on goals, messaging, and execution.
• Measure and report on the success of partner marketing programs, identifying areas for improvement.