Field & Partner Marketing Manager

Posted about 1 month agoViewed

💎 Seniority level: Manager, 4+ years

📍 Location: United States

🔍 Industry: Cyber security SaaS

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: CybersecurityData AnalysisSalesforceTableauLead Generation

4+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity).
Comfortable with reporting and communicating marketing impact.
Exceptional organizational skills and attention to detail.
Experience in a fast-paced environment with tight deadlines.
Delivering and expanding sales pipeline through regional marketing initiatives.
Understanding of customer journey and marketing approaches.
Hands-on experience with Salesforce, Eloqua, Craft, Tableau.
Analytically inclined and metrics-driven.
Strong writing and presentation skills.
Ability to travel up to 20%.

Build the marketing plan for the region, integrating field events, ABM programs, and partner marketing activities.
Identify opportunities for hosted events and unique customer experiences.
Collaborate with regional sales and partner leadership to support territory-specific marketing needs.
Work with cross-functional teams to execute marketing campaigns and programs.
Manage communications and feedback loops with regional stakeholders.
Evaluate external vendors and manage budget effectively.
Lead campaign reporting and drive funnel velocity.

Posted 2 months ago

📍 United States

🔍 Cyber security SaaS

🔧 Requirements

7+ years of proven experience in B2B marketing, particularly in enterprise software, SaaS, or Security.
At least 5+ years of experience working with or selling to the US government.
Deep understanding of public sector personas and effective marketing strategies for government and educational institutions.
Proven track record of implementing creative marketing campaigns to generate leads.
Ability to execute multiple concurrent events with effective communication and logistics.
Experience working with channel and strategic partners for program execution.
Strong analytical skills to guide decision-making using KPIs.
Exceptional organizational skills and detail-oriented mindset.

💡 Responsibilities

Create localized demand generation strategies integrating field events, ABM programs, and partner marketing activities.
Identify and drive various hosted event formats such as CxO events, webinars, and executive briefings.
Collaborate with cross-functional teams to support high-impact marketing campaigns.
Manage external vendors and sponsorship opportunities based on market reach.
Lead campaign reporting and ensure success metrics are tracked and analyzed.
Own the lead lifecycle to maximize conversions and drive regional revenue.

Data AnalysisSalesforceTableauLead Generation

Posted 2 months ago