Product Marketing Lead

Posted about 2 months agoViewed

View full description

💎 Seniority level: Lead, 5-7 years

📍 Location: United States

🔍 Industry: B2B SaaS

🏢 Company: Burq, Inc.

⏳ Experience: 5-7 years

🪄 Skills: Content creationCross-functional collaboration

Requirements:

5-7 years of experience in B2B SaaS product marketing.
Proven success in driving go-to-market strategies and product launches.
Strong understanding of customer personas, market research, and messaging development.
Ability to create compelling customer-facing content and internal training materials.
Experience working cross-functionally with product, sales, and customer success teams.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Analytical mindset with experience measuring product adoption and revenue impact.
Exceptional communication and storytelling skills.

Responsibilities:

Drive the go-to-market strategy for new product launches and features.
Lead messaging, positioning, and enablement efforts for new features.
Refine and expand customer personas and conduct surveys.
Develop targeted campaigns for product adoption and revenue growth.
Create customer-facing content and internal training materials.
Collaborate cross-functionally with product, design, sales, and customer success teams.
Track feature adoption metrics and refine strategies for improvement.

Apply

Related Jobs

Apply

🔥 Brand & Product Marketing Lead

Posted 2 days ago

📍 United States, Canada

🧭 Full-Time

💸 140000.0 - 200000.0 USD per year

🔍 EdTech

🔧 Requirements

You’ve worked in consumer businesses that are tech-forward, data-driven, and customer-obsessed.
You’re a natural storyteller—whether it’s a brand campaign or a product launch, you know how to create messaging that sticks, inspires, and drives action.
You thrive at the intersection of strategy and execution. Big ideas are important, but you know how to make them happen.

💡 Responsibilities

Develop and execute brand and product marketing strategies that make us impossible to ignore.
Lead unforgettable product launches.
Understand our audience and the market.
Collaborate and inspire across teams.
Measure, learn, evolve.

Project ManagementBusiness DevelopmentData AnalysisProduct ManagementStrategyCommunication SkillsAnalytical SkillsCollaborationPresentation skillsWritten communicationTeamworkCross-functional collaborationSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCustomer SuccessA/B testing

Posted 2 days ago

Apply

🔥 Product Marketing Lead - Remote within The United States (EST)

Posted 7 days ago

📍 The United Kingdom, USA

🧭 Full-Time

🔍 Fintech/Crypto

🏢 Company: Cryptio👥 11-50💰 $15,000,000 Series A 2 months agoCryptocurrency Accounting Blockchain Analytics FinTech

🔧 Requirements

3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment.
Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus
Must have had experience catering to the US market
Tangible experience in driving revenue through GTM initiatives.
Strong analytical mindset—comfortable using data to model and measure marketing effectiveness and optimise campaigns.
Strategic thinker with a hands-on approach—you love rolling up your sleeves to get things done.
Excellent communication skills—storytelling, messaging, and presentation skills are second nature to you.
Self-starter, highly collaborative, and results-driven—you thrive in fast-paced, high-growth environments.

💡 Responsibilities

Build & execute product GTM strategy
Own product positioning & messaging
Lead product launches
Be the product advocate
Market & competitive analysis
Enable sales & GTM teams
Cross-functional collaboration
Measure & optimise
Mentor junior product marketers

Data AnalysisCommunication SkillsAnalytical SkillsSEOMentoringExcellent communication skillsBudgetingCross-functional collaborationSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCustomer Success

Posted 7 days ago

Apply

🔥 Product Marketing Lead

Posted 2 months ago

📍 United States, Canada

🧭 Full-Time

🔍 DeFi

🔧 Requirements

5-7 years of relevant experience in growth marketing, product marketing, content, or community
You’ve worked in crypto: at a protocol, exchange, or DAO
You are terminally online, obsessed with CT and other crypto-native social channels: posting and engaging multiple times a day
High-agency
Track record of success: you can speak to successful marketing campaigns you’ve lead, what worked and what didn’t, how you experimented, measured, and improved tactics
Concise, compelling storytellerDeep respect and knowledge of operational security best practices for marketers
You understand DeFi and crypto culture as a member and participant

💡 Responsibilities

Own the go-to-market strategy from launch through growth and beyond for our vault products
Collaborate with content, BD, product, and other teams to plan and execute marketing campaigns that distinguish our vaults
Conduct and iterate on marketing campaign experiments that drive TVL growth, new users, and retention
Grow our brand reputation for translating risk management into tuned, curated vault strategies for institutions, allocators with size, and sophisticated on-chain consumers
Work with our clients and partners to highlight our risk management, curation, and vault strategies through unique and collaborative co-marketing
Conduct and quickly iterate on marketing experiments to drive KPIs including attributable TVL growth, new users, and retention.
We will use our products to grow our community, including social followings, newsletter subscriptions, and organic/earned word-of-mouth media.
Inform our product development lifecycle by learning about the needs our depositors and clients have– and translating them into new product features
Leverage on-chain data (Dune, wallet segmentation) and traditional data sources (Google Analytics, Mixpanel, X, SEO, etc.) to develop insights on our user base, client profiles, and campaign performance
Assist BD in driving the pipeline by creating and updating sales collateral, measuring usage and conversion, and driving marketing-qualified leads
Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
Convert internal discussion and debate into external content thoughtfully and with discretion– collaborate with legal and other teams to ensure important messages are communicated clearly and cleanly
Deepen the bench by giving opportunities for our client-facing team leaders to grow their social followings and brands on behalf of Gauntlet

Data AnalysisSalesforceCross-functional Team LeadershipProduct DevelopmentProduct AnalyticsContent creationContent managementWeb3.jsSEORESTful APIsClient relationship managementSales experienceMarket ResearchData visualizationMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingFinancial analysisData analyticsCustomer SuccessSaaSBudget managementA/B testing

Posted 2 months ago

Apply

🔥 Product Marketing Lead, AI Sim

Posted 3 months ago

📍 USA

🧭 Full-Time

💸 188000.0 - 263000.0 USD per year

🔍 AI solutions, Life Sciences, Financial Services, Cybersecurity

🏢 Company: SandboxAQ👥 101-250💰 $25,000,000 Grant 5 months agoArtificial Intelligence (AI)SaaS Information Technology Cyber Security

🔧 Requirements

7+ years of product marketing and relevant B2B marketing experience driving revenue growth, ideally with technical products.
Bachelor's degree in Biology, Chemistry, or a related field; PhD is desirable.
Expertise in storytelling, messaging, positioning, and product launches.
Ability to create content for various environments including presentations and online ads.
Superior writing, editing, and verbal communication skills.
Experience in product naming, pricing, and go-to market planning.
Comfortable collaborating with both technical colleagues and creative partners.
Understanding of AI and quantum technology language.
Passionate about building a category-leading brand in AI and quantum technologies.

💡 Responsibilities

Develop and implement comprehensive marketing strategies that highlight products and services to relevant stakeholders.
Build compelling, value-based messages that address customer pain points.
Collaborate with cross-functional teams to execute marketing campaigns and generate qualified leads.
Conduct market and competitive analysis to inform and adjust marketing strategies.
Create strong marketing content for different stages of the customer journey.
Establish and monitor key performance indicators for product marketing initiatives.
Align marketing with business objectives and provide insights for the solution roadmap.
Identify and collaborate with customers to create compelling case studies.
Collaborate with partners for co-branding campaigns and marketing assets.

Artificial IntelligenceData AnalysisContent creationCollaborationMarket Research

Posted 3 months ago

Apply