Product Marketing Lead

Posted 17 days agoViewed

💎 Seniority level: Lead, 5-7 years

📍 Location: United States

🔍 Industry: B2B SaaS

🏢 Company: Burq, Inc.

⏳ Experience: 5-7 years

🪄 Skills: Content creationCross-functional collaboration

5-7 years of experience in B2B SaaS product marketing.
Proven success in driving go-to-market strategies and product launches.
Strong understanding of customer personas, market research, and messaging development.
Ability to create compelling customer-facing content and internal training materials.
Experience working cross-functionally with product, sales, and customer success teams.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Analytical mindset with experience measuring product adoption and revenue impact.
Exceptional communication and storytelling skills.

Drive the go-to-market strategy for new product launches and features.
Lead messaging, positioning, and enablement efforts for new features.
Refine and expand customer personas and conduct surveys.
Develop targeted campaigns for product adoption and revenue growth.
Create customer-facing content and internal training materials.
Collaborate cross-functionally with product, design, sales, and customer success teams.
Track feature adoption metrics and refine strategies for improvement.