Head of Marketing

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💎 Seniority level: Director, 8+ years

📍 Location: US, Canada

💸 Salary: 220000.0 - 250000.0 USD per year

🔍 Industry: HR compliance, training solutions

⏳ Experience: 8+ years

🪄 Skills: Data AnalysisLead GenerationDigital MarketingCRMA/B testing

Requirements:

8+ years of experience in B2B SaaS marketing with a focus on demand generation and customer lifecycle marketing.
Advanced analytics skills for A/B testing and marketing attribution.
Experience managing and optimizing digital channels such as paid search, SEO, and email.
Proven skills in lifecycle marketing, engaging SMB, Mid-Market, and Enterprise customers.
Strong interpersonal skills for cross-functional collaboration.
Demonstrated ability to implement efficient marketing tools and processes.
Experience in hiring and developing high-performance marketing teams.
Creative and strategic thinking in achieving measurable outcomes.

Responsibilities:

Own the entire marketing function with emphasis on customer experience.
Develop and execute multi-channel lead generation strategies.
Design and optimize customer lifecycle campaigns.
Implement data-driven experimentation to refine marketing strategies.
Manage digital presence and ensure optimum experience across channels.
Track and communicate marketing performance using analytics.
Establish company narrative and evolve product positioning.
Grow brand awareness and maintain brand consistency.
Collaborate with sales, product, and CX teams for alignment.
Build and manage marketing operations and tools.
Lead and mentor a high-performing marketing team.

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