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Head of Marketing

Posted about 2 months agoViewed

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💎 Seniority level: Executive, 8+ years

📍 Location: US, Canada

💸 Salary: 220000.0 - 250000.0 USD per year

🔍 Industry: HR compliance training

⏳ Experience: 8+ years

🪄 Skills: Data AnalysisSEODigital MarketingCRMA/B testing

Requirements:
  • 8+ years of experience in B2B SaaS marketing focused on demand generation and customer lifecycle marketing.
  • Advanced skills in analytics, A/B testing, and marketing attribution.
  • Hands-on experience with digital channels like paid search, paid social, SEO, email, and marketing automation.
  • Proven ability to design and implement effective lifecycle marketing campaigns.
  • Strong interpersonal skills and experience working cross-functionally.
  • Demonstrated ability in implementing and scaling marketing operations.
  • Experience in hiring and leading high-performance teams.
  • Ability to balance creative vision with tactical execution.
Responsibilities:
  • Own the entire marketing function at EasyLlama.
  • Focus on customer experience throughout acquisition, activation, and retention.
  • Develop and execute multi-channel lead generation strategies.
  • Design and optimize lifecycle campaigns to drive customer engagement.
  • Implement robust testing agendas to refine marketing strategies.
  • Oversee the company's digital presence and ensure optimal user experience.
  • Track and measure marketing performance with key metrics.
  • Establish and evolve the company narrative and product positioning.
  • Grow brand awareness and ensure consistent brand voice.
  • Partner with cross-functional teams to align marketing efforts.
  • Build a foundation of marketing tools and workflows.
  • Hire, mentor, and lead a high-performing marketing team.
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