Marketing & Communications Specialist

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Requirements:

• A degree in Marketing, Communications, or a related field.
• At least 5 years of content and product marketing experience, demonstrating a strong track record of successful campaigns.
• Excellent communication and interpersonal skills to collaborate effectively with team members and stakeholders.
• Strong organizational and planning abilities to manage multiple projects and deadlines efficiently.
• A keen eye for detail to avoid spelling or grammar mistakes in communications.
• Ability to step into the mind of the consumer, identifying pain points through effective messaging.
• Comfort in oscillating between different brands and voices while maintaining brand integrity.
• Balance of creativity and analytical thinking for data-driven marketing strategies.
• Familiarity with email marketing strategies and best practices.
• Proficiency in creating and editing content using AI tools while maintaining brand voice.
• Interest or knowledge in frontend frameworks such as Vue.js, Nuxt, JavaScript, or frontend development is advantageous.
• Demonstrated ability to work independently and collaboratively in a remote environment.
• Passionate about minimizing meeting time to enhance focus and efficiency.

Responsibilities:

• Create and implement communications plans for product launches across multiple brands.
• Oversee email campaigns and product launches to drive engagement and sales.
• Write consistent messaging highlighting our products' value throughout the customer journey.
• Manage website updates using Laravel Nova CMS, ensuring all content is current and engaging.
• Author and produce content for press releases, blog posts, and emails as needed.
• Create clear, actionable briefs for designers, copywriters, and other content producers.
• Communicate with customers about upselling, cross-selling, and maintaining interest in our offerings.
• Use tools like Asana, Slack, Notion, Figma, and Laravel Nova to streamline workflows and improve campaign performance.