Marketing & Communications Specialist

A degree in Marketing, Communications, or a related field. At least 5 years of content and product marketing experience, demonstrating a strong track record of successful campaigns. Excellent communication and interpersonal skills to collaborate effectively with team members and stakeholders. Strong organizational and planning abilities to manage multiple projects and deadlines efficiently. A keen eye for detail to avoid spelling or grammar mistakes in communications. Ability to step into the mind of the consumer, identifying pain points through effective messaging. Comfort in oscillating between different brands and voices while maintaining brand integrity. Balance of creativity and analytical thinking for data-driven marketing strategies. Familiarity with email marketing strategies and best practices. Proficiency in creating and editing content using AI tools while maintaining brand voice. Interest or knowledge in frontend frameworks such as Vue.js, Nuxt, JavaScript, or frontend development is advantageous. Demonstrated ability to work independently and collaboratively in a remote environment. Passionate about minimizing meeting time to enhance focus and efficiency.

Create and implement communications plans for product launches across multiple brands. Oversee email campaigns and product launches to drive engagement and sales. Write consistent messaging highlighting our products' value throughout the customer journey. Manage website updates using Laravel Nova CMS, ensuring all content is current and engaging. Author and produce content for press releases, blog posts, and emails as needed. Create clear, actionable briefs for designers, copywriters, and other content producers. Communicate with customers about upselling, cross-selling, and maintaining interest in our offerings. Use tools like Asana, Slack, Notion, Figma, and Laravel Nova to streamline workflows and improve campaign performance.