Paid Search Strategist

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Requirements:

• Team player with excellent written and verbal communication skills (there is a reason this is the first bullet—it's our most important qualification)
• 1+ years of experience in day-to-day management of paid search on Google/Bing
• Comfortability managing budgets of at least 6 figures in ad spend per month
• B2C e-commerce & direct response experience
• Able to discuss advanced technical concepts and strategic plans in a clear and concise manner to a wide range of audiences
• Strong understanding of Microsoft Excel and formulas to help drive efficiencies for day-to-day tasks; pivot tables, Vlookups, SUMIFS, are your jam
• A working knowledge of Google Shopping campaigns and the components of a product feed
• Analytical thinker—always asking the “why” and not afraid to speak up
• Comfortable taking initiative to create new internal company processes that improve workflows

Responsibilities:

• Run day-to-day paid search operations for clients that could span across multiple verticals
• Fully manage and take sole “ownership,” as an account lead, of at least one client within the first two months, depending on business needs
• Launch, manage, and conduct frequent testing on campaigns
• Lead weekly touchpoint and strategy calls for your client(s)
• Collaborate across channel teams to create blended paid media strategies with the client’s KPIs and goals as the north star
• Stay on top of your clients’ competitive landscape and industry changes
• Prioritize knowledge sharing with channel and account teams, step in to offer a helping hand to channel team members when appropriate
• Play an integral role as a team member on a number of our larger accounts