Junior SEO Specialist

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Requirements:

• 2-5 years of experience in SEO or content marketing roles.
• Proven track record of improving organic search rankings and driving traffic growth.
• Strong knowledge of SEO best practices, tools, and techniques.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, or similar platforms.
• Strong editorial mindset with a keen understanding of audience preferences.
• Strong written and verbal communication skills.
• Excellent analytical and problem-solving skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Bonus: Bilingual proficiency in French and English.

Responsibilities:

• Support the SEO & Content Manager in executing the overall SEO strategy with a primary focus on the KOHO blog.
• Develop and execute an SEO strategy for KOHO's blog content that delivers compelling educational content.
• Utilize search data from Ahrefs, Search Console, and Google Trends to decipher user intent and inform content and keyword strategy.
• Maintain an organized editorial calendar and leverage AI to create content briefs and blog copy.
• Upload SEO-optimized blogs to the KOHO website using the Content Management System (CMS).
• Monitor and analyze blog performance using tools like Google Analytics and Search Console to identify trends and improvement opportunities.
• Collaborate with the development team for technical SEO improvements.
• Coordinate with the wider marketing team to align blog SEO efforts with overall marketing goals.
• Stay updated on the latest SEO trends, algorithm updates, and industry best practices.