Junior SEO Specialist

Posted about 1 year agoViewed
75000 - 90000 CAD per year
CanadaFinancial Services
Location:Canada
Languages:English, French
Seniority level:Middle, 2-5 years
Experience:2-5 years
Skills:
Google AnalyticsStrategyContent managementCommunication SkillsAnalytical SkillsCollaborationSEO
Requirements:
2-5 years of experience in SEO or content marketing roles. Proven track record of improving organic search rankings and driving traffic growth. Strong knowledge of SEO best practices, tools, and techniques. Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, or similar platforms. Strong editorial mindset with a keen understanding of audience preferences. Strong written and verbal communication skills. Excellent analytical and problem-solving skills. Ability to work independently and collaboratively in a fast-paced environment. Bonus: Bilingual proficiency in French and English.
Responsibilities:
Support the SEO & Content Manager in executing the overall SEO strategy with a primary focus on the KOHO blog. Develop and execute an SEO strategy for KOHO's blog content that delivers compelling educational content. Utilize search data from Ahrefs, Search Console, and Google Trends to decipher user intent and inform content and keyword strategy. Maintain an organized editorial calendar and leverage AI to create content briefs and blog copy. Upload SEO-optimized blogs to the KOHO website using the Content Management System (CMS). Monitor and analyze blog performance using tools like Google Analytics and Search Console to identify trends and improvement opportunities. Collaborate with the development team for technical SEO improvements. Coordinate with the wider marketing team to align blog SEO efforts with overall marketing goals. Stay updated on the latest SEO trends, algorithm updates, and industry best practices.
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