Senior SEM Specialist (India - Remote)
Company:
Location:India
Languages:English
Seniority level:Senior, 5+ years
Experience:5+ years
Skills:
SEOMentoringAttention to detailRelationship buildingStrategic thinking
Requirements:
Proven 5+ years of experience in Performance marketing. Experience creating, managing, and executing paid search campaigns on Google and Bing ads. Proficiency in MS Excel and strong analytical skills. Google/Bing ads certification is a plus. Experience with automated bidding platforms such as Search Ads 360 or Kenshoo is a plus. Knowledge of paid search tools like SEM Rush and Google Search Console. Experience in smart bidding strategies.
Responsibilities:
Ensure campaigns deliver positive ROI. Manage multiple accounts with tight deadlines. Maintain keyword bids, audience targeting, and budgets. Implement creative copy suggestions and manage large keyword lists. Align campaign budgets and goals while following best practices. Provide recommendations for campaign structuring and targeting. Stay updated on search engine and PPC trends. Utilize data-driven analysis for performance optimizations. Collaborate with stakeholders in SEO, Social, and Native. Mentor junior team members through training and feedback.
