Marketing Operations Manager

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Requirements:

• Requires strong technical proficiency.
• Cross-functional collaboration with Product, Engineering, Data teams, and Customer Success.
• Expertise in executing segmentation and personalization strategies.
• Support marketing activities such as A/B testing and campaign analysis throughout the customer journey.

Responsibilities:

• Play a vital role in the Global Marketing Operations team, reporting to the Senior Director.
• Focus on supporting, managing, and optimizing marketing automation ecosystems, specifically Marketo and Iterable.
• Enhance the entire customer lifecycle from lead acquisition to customer retention.
• Provide technical support for marketing platforms and ensure integration with other technologies.
• Contribute to overall marketing efficiency without being directly responsible for campaign strategy or execution.