Apply📍 London, Madrid, Lisbon, India, Remote
🧭 Contract
🔍 B2B SaaS
🏢 Company: Pleo👥 501-1000💰 $42,922,001 Debt Financing about 1 year ago🫂 Last layoff over 2 years agoMobile PaymentsFinancial ServicesPaymentsInformation TechnologyFinTech
- 10-15 years of marketing operations experience
- Experience of working in a B2B SaaS business, familiar with SaaS oriented metrics and KPIs
- Deep, hands-on knowledge and experience of marketing automation and CRM platforms. HubSpot is a plus
- Ability to demonstrate knowledge of modern marketing, including understanding the latest technology that can support B2B marketing strategies
- Proven track record in rolling out new technology, including the creation of training and process change documentation
- Vendor management and project management skills are essential
- Strong interpersonal skills. Must be influential, but able to work effectively in a project team
- Excellent written and verbal communication skills
- Strong organisational skills and the ability to effectively manage multiple projects at one time
- Critical and strategic thinking skills, solution-oriented and flexible in your approach
- Experience in team management, capability building, and career progression
- Leading, mentoring, and supporting the Marketing Operations (MOps) team to ensure high performance, growth and effective collaboration.
- Define and drive the Marketing Ops strategy and roadmap, prioritising projects that improve marketing performance and efficiency. Aligning MOps with business goals, and ensuring smooth execution.
- Oversee the execution of key projects, ensuring they are delivered on time and drive business impact.
- Streamlining workflows, improving data quality, and enhancing automation.
- Collaborate closely with marketing leadership and domain teams (Demand Gen, Growth, Brand, RevOps) to align MOps initiatives with company objectives.
- Ensuring the marketing technology ecosystem is efficient, scalable, and well-integrated.
- Optimise lead management, scoring, and routing to improve MQL to SQL conversion rates.
- Enhance marketing automation processes for scalability and efficiency, ensuring seamless execution of campaigns and nurture flows.
- Develop and refine lead management processes and workflows to enhance productivity and streamline hand-offs between marketing and sales.
- Own marketing attribution and performance reporting frameworks, ensuring visibility into marketing's impact on pipeline and revenue.
- Ensure data governance best practices and marketing compliance, maintaining high data quality across marketing systems.
- Champion continuous improvement in campaign operations, identifying ways to enhance efficiency and execution quality.
- Provide training and enablement on marketing technologies and processes to support adoption across teams.
Project ManagementSalesforceCommunication SkillsSEOAgile methodologiesOrganizational skillsReportingData visualizationMarketingTeam managementStakeholder managementLead GenerationProcess improvementCRMData managementEnglish communicationSaaSA/B testing
Posted about 2 months ago
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