- Own end-to-end pipeline generation through calls, cold email, LinkedIn, and creative channels.
- Architect and manage HubSpot workflows, including lead routing, qualification sequences, and follow-up logic.
- Develop lead scoring and segmentation strategies to identify high-fit accounts.
- Maintain pipeline hygiene, including stage accuracy, data enrichment, and lead qualification.
- Triage and qualify inbound leads to manage the top of the funnel.
- Conduct experimentation on copy, targeting, and timing to iterate on conversion rates.
- Surface prospect feedback to GTM and product teams to refine sales motions.
Lead GenerationCRMHubSpot