- Manage campaign and lifecycle email strategy across multiple ecommerce clients.
- Draft compelling, on-brand email copy including subject lines, body, and CTAs.
- Execute email builds in Klaviyo including flows, conditional splits, and triggers.
- Develop and maintain prioritized email calendars aligning with business goals.
- Build and manage audience segments based on behavior and purchase history.
- Conduct A/B testing on content, offers, and send times.
- Perform QA checklists on mobile rendering, links, and audience rules.
- Analyze performance data to identify optimization opportunities.
- Integrate AI tools to improve workflow speed and quality.
QAA/B testing