- Own Americas marketing pipeline targets, including marketing-sourced pipeline, marketing contribution, and pipeline performance.
- Develop and execute regional revenue marketing plans aligned with Americas sales priorities and revenue targets.
- Partner with Americas Sales leadership to identify pipeline gaps and develop focused programs.
- Drive demand generation and pipeline acceleration for new logo acquisition, cross-sell, upsell, and customer expansion.
- Lead regional and field marketing resources and establish priorities, performance expectations, and accountability.
- Lead the Global Campaign Manager and coordinate integrated campaign planning and execution across global markets.
- Partner with Product Marketing, Digital Marketing, Marketing Operations, regional teams, and Sales on campaign strategy and execution.
- Track and optimize pipeline, conversion, pipeline velocity, cost per opportunity, and campaign ROI.
- Manage regional revenue marketing budgets and prioritize investments based on pipeline impact and return on investment.
- Build, coach, and develop the regional revenue marketing team and Global Campaign Manager.
Salesforce