- Manage local search campaigns on Google Ads and monitor Cost Per Lead.
- Design and execute lead-generation ads on Facebook and Meta targeting caregiver demographics.
- Track ad conversions accurately using CRM and call-tracking software.
- Schedule 3–5 educational social media posts per week across Facebook, Instagram, and LinkedIn.
- Manage Google Business Profile reviews and respond to community inquiries.
- Engage in local Caregiver Support and Senior Living groups to build brand authority.
- Conduct B2B prospecting by calling hospitals, SNFs, and doctors' offices to arrange meetings.
- Handle incoming inquiries via phone and web-chat with empathy.
- Execute hot transfers for urgent cases and schedule home assessments.
- Manage monthly email newsletters for clients and professional partners.
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