- Develop and execute strategic account plans for a portfolio of existing enterprise customers, focused on driving customer value, retention, and revenue growth.
- Build and maintain strong relationships with senior stakeholders and executive sponsors across assigned accounts, acting as a trusted advisor and advocate for customer success.
- Identify, qualify, and close upsell, cross-sell, and expansion opportunities by aligning Poppulo solutions with evolving customer business objectives and communication strategies.
- Lead conversations with customer decision-makers, clearly articulating the value of Poppulo’s products and services while uncovering opportunities to expand platform adoption.
- Partner closely with Customer Success, Professional Services, Product, and Marketing teams to maximize customer outcomes, improve adoption, and accelerate account growth.
- Maintain an accurate forecast and healthy pipeline of expansion opportunities, ensuring consistent progression of opportunities through the sales cycle to successful close.
- Conduct regular business reviews and account planning sessions with customers to identify strategic initiatives, measure business impact, and drive long-term partnership growth.
- Assisting with managing contract renewals and negotiations, ensuring high retention rates while maximizing annual recurring revenue (ARR) growth within assigned accounts.
- Maintain accurate account, opportunity, and customer engagement data within Salesforce to support forecasting, reporting, and account planning activities.
- Consistently achieve and exceed quarterly and annual revenue targets across renewals, upsell, cross-sell, and expansion bookings.
SalesforceAccount Management