- Own the GTM tech stack end-to-end, including CRM, marketing automation, enrichment, and reporting tools.
- Build and maintain pipeline reporting, forecasting, and metrics for leadership decision-making.
- Design and execute lead routing, scoring, and attribution models to optimize funnel performance.
- Establish clean data hygiene, definitions, and processes across the entire funnel.
- Own territory planning, account assignment, and quota/capacity planning.
- Build integrations and automations connecting the GTM stack using APIs, webhooks, and AI agents.
- Develop and operationalize outbound and personalization workflows at scale.
- Prototype and ship internal tools to provide sales and marketing teams with increased leverage.
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