- Own TheyDo's social strategy end-to-end, including channel selection, voice, and content cadence to generate inbound interest.
- Design and run a community program for Tier 1 customer champions to validate engagement formats.
- Map the CX and Journey Management landscape to build authentic relationships with influencers and thought leaders.
- Write and manage a high-value newsletter surfacing insights from customers, product, and the community.
- Collaborate with internal teams including Marketing, Sales, CS, and Product to amplify cross-functional work.
- Create and iterate on social content formats like video, carousels, and written posts based on performance feedback.