- Lead the development of a communications framework including narrative pillars as well as defined platforms and messaging by key executive
- Own and manage Redpanda's day-to-day social media presence across LinkedIn, X, Reddit, and other relevant channels
- Develop and execute a social content calendar that supports brand awareness, product launches, events, blog content, and community moments
- Write sharp, on-brand copy that speaks to the right audience by platform
- Collaborate with internal stakeholders to co-develop social-first, authentic, and platform-native content
- Monitor social conversations, engage with the community, and surface opportunities for Redpanda to participate in relevant discussions
- Track and report on social performance metrics, including reach, engagement, follower growth, content resonance, and traffic
- Experiment with formats: threads, short-form video, polls, carousels, to drive results and performance
- Coordinate social amplification for events, webinars, and analyst moments
- Oversee our employee advocacy/engagement program
Data analytics