- Oversee influencer and social media activities and production.
- Manage offline events, including PR stunts and brand activations.
- Localise ad assets, landing page copy, mailings, SEO, and ad headlines for Polish audiences.
- Read dashboards to understand why campaigns work or stall.
- Run tests across channels and turn findings into a clear point of view.
- Shape a strategy for the Polish market informed by category and competitor activity.
- Own content localisation, influencer collaborations, local partnerships, and awareness activities after the trial period.