- Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions
- Drive Community-to-commercial conversion programs
- Partner closely with Sales, RevOps, CS, and Product Marketing
- Develop and execute ABM and target account plays
- Build and optimize nurture programs
- Use AI-assisted workflows to improve campaign execution and content development
- Own paid media performance across Google, LinkedIn, and other digital channels
- Analyze campaign performance, conversion rates, and pipeline contribution
SEODevOpsData analytics