- Proactively prospect into target accounts using email, phone, LinkedIn, video, and other outbound channels.
- Identify and engage potential buyers, including security, compliance, IT, finance, and executive stakeholders.
- Research accounts to understand company size, industry, compliance needs, current audit activity, and potential business pain.
- Build personalized outreach based on relevant triggers, such as upcoming audits, new frameworks, customer requirements, growth, funding, or regulatory pressure.
- Schedule qualified meetings directly on Account Executive calendars.
- Follow up consistently with prospects through structured sequences and personalized one-to-one outreach.
- Partner closely with Account Executives to align on target accounts, qualification criteria, messaging, and meeting quality.
- Maintain accurate lead, contact, account, activity, and opportunity data in HubSpot.
- Surface common objections, competitor mentions, buyer pain points, and messaging insights to Sales and Marketing leadership.
SalesforceSaaSHubSpot