- Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity.
- Implement and support technical SEO initiatives, including metadata, indexing, schema, and internal linking.
- Own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
- Analyze user behavior and conversion performance to identify friction points and recommend improvements.
- Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring data reliability.
- Build email templates, schedule and deploy campaigns, and maintain email marketing operations.
- Manage marketing technology integrations and automations across CMS, CRM, analytics, and ad platforms.
HTMLCSSJavascript+2 more