- Develop and lead retail marketing strategy across U.S. dispensaries and global wholesale channels.
- Establish retailer segmentation and merchandising investment strategies based on commercial opportunity and performance.
- Partner with Sales leadership to develop programs that accelerate sell-through, improve productivity per door, and drive profitable growth.
- Own retail marketing planning, budgets, resource allocation, and performance measurement.
- Lead visual merchandising strategy and develop scalable fixtures, displays, signage, POS materials, and planograms.
- Develop national promotional strategies for seasonal campaigns, product launches, evergreen offers, and strategic accounts.
- Lead retail education, product training, sales enablement, budtender engagement, and retailer-facing content.
- Direct field marketing, brand ambassador, and retail activation programs.
- Lead and develop the retail marketing team and external partners, and build a framework to measure performance and return on investment.
Budget management