- Build, launch, and optimize policyholder campaigns and lifecycle touchpoints from activation through renewal.
- Manage the campaign loop end-to-end: coordinate content calendars, draft communications, create assets, and report on key results.
- Ensure campaign performance translates into measurable program growth across various embedded insurance verticals.
- Monitor and improve evergreen lifecycle touchpoints based on performance data and leadership feedback.
- Align with brand partners to coordinate co-marketing calendars and support new partner launches.
- Tailor brand marketing kits for partners and manage company social media activity.
- Provide logistics support for partner-hosted events and attendee updates.
- Use AI tools like ChatGPT and Claude for drafting, asset creation, and campaign ideation.
Data AnalysisMarketingHubSpot