- Sets an example for other GTM function members in all phases of planning and execution
- Is a subject matter expert on security products to other GTM function members
- Ensures policies, practices, and procedures are understood and followed by team members, partners, customers, and stakeholders
- Develops unified product positioning and messaging that differentiates our products in the market
- Develops and communicates ideal customer profiles and value propositions of our products as well as the tools that support the selling process
- Oversees security product launches and releases while coordinating the cross-functional execution
- Monitors internal processes for efficiency and validity pre- and post- product launch
- Serves as a resource for customer-facing release webinars, analyst research and briefings, and other market-centric engagements
- Understands the market landscape and works with the competitive intelligence team to drive actionable insights about opportunities and threats in the market
- Assists with communications, marketing campaigns and sales programs to drive demand for products
- Develops and manages the positioning and messaging for product expansion strategies
- Engages in continuous improvement of team processes