- Design and optimize sophisticated pacing controllers (PID, probabilistic forecasting) to smooth advertiser spend across diverse time zones and traffic spikes, ensuring optimal delivery and marketplace stability.
- Lead the backend integration of Generative AI models (Diffusion, LLMs) to automate the creation of high-performing image and video assets tailored to specific campaign goals and formats.
- Build and scale the infrastructure for high-velocity experimentation, including A/B testing, switchback tests, and long-term holdouts to measure the impact of marketplace changes on advertiser ROI and platform health.
- Architect and maintain high-throughput billing pipelines that process billions of events with 100% accuracy, bridging the gap between real-time ad delivery and mission-critical financial reconciliation.
- Analyze complex financial and marketplace datasets to refine the trade-off between spend velocity and advertiser performance, using experimentation results to tune pacing and billing logic.
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