- Own end-to-end delivery of multi-channel marketing campaigns (email, paid media, social, print, and radio)
- Build and maintain a structured campaign calendar across 12 brands
- Plan and execute campaigns 6–8 weeks in advance, ensuring readiness before launch
- Coordinate 8–10 emails per brand in advance, along with 6–10 radio ads and 3–5 social media posts per week per brand
- Partner with the VP of Marketing to define campaign strategies, messaging frameworks, timelines, and channel mix
- Develop and refine campaign messaging, positioning, and storytelling
- Craft high-quality email copy, advertising scripts, and promotional content
- Build and deploy campaigns within CRM and marketing platforms, including ServiceTitan, Salesforce, HubSpot
- Track and analyze campaign performance, including email delivery/engagement, click-through/conversion rates, and channel performance
- Act as the central coordinator for all campaign-related activities, maintaining tight timelines and ensuring deliverables meet deadlines
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