- Own HubSpot database health, data integrity, deduplication, property standards, lifecycle stages, and segmentation.
- Design, test, and optimize workflows, lead scoring models, nurture sequences, and lifecycle journeys.
- Maintain reliable bidirectional data flow between HubSpot and advertising, sales engagement, and data enrichment tools.
- Plan, launch, and manage B2B acquisition programs across LinkedIn Ads, Google Ads, and AI-native advertising environments.
- Apply generative engine optimization insights to improve organic visibility and inform paid creative, audience modeling, and spend allocation.
- Run structured experiments across ad creative, messaging, offers, and landing pages.
- Use generative AI tools to produce campaign assets, including social imagery, short-form video, product demonstrations, and 3D visualizations.
- Build outbound email programs and inbound nurture sequences for target accounts and prospective buyers.
- Build and maintain HubSpot dashboards for ROI, multi-touch attribution, funnel velocity, and pipeline contribution.
- Deliver monthly performance analyses to guide leadership decisions on budget allocation, channel mix, and strategic direction.
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