Applyπ Contiguous US
πΈ 135000.0 - 170000.0 USD per year
π Mental Health Care
π’ Company: Almaπ₯ 251-500π° $130,000,000 Series D over 2 years agoπ« Last layoff 5 months agoMental HealthMedicalWellnessHealth Care
- 6-8 years of hands-on paid media experience and 2-4 years of people management experience.
- Proven experience running paid search and video campaigns with a focus on audience targeting and top of funnel growth.
- Extremely agile and an amazing problem-solver; no problem is too difficult for you to solve in a timely manner.
- Strong analytical skills with a data-driven approach to testing, optimization and measurement.
- Proven experience with server side tracking, incremental and attribution
- Experience efficiently managing a large budget across multiple channels.
- Can comfortably oscillate between strategy and tactical optimizations.
- A test and learn mindset, with a strong bias toward action.
- Develop, execute, measure and optimize efficient campaign strategy for state-based direct response acquisition campaigns across paid search and paid social.
- Develop, execute, measure and optimize strategic awareness marketing campaigns across audio and video channels, in partnership with Brand.
- Leverage consumer insights to implement and optimize campaign and audience segmentation strategies, working cross-functionally (eg PMM, Brand, Content) to align creative and messaging with Almaβs product offering.
- Coach and develop direct reports in campaign management, channel optimization, vendor communication, measurement and strategic agility.
- Support a data driven strategy - responsible for building strong tracking and reporting infrastructure for all paid media channels.
- Own a high-performing creative strategy through data-driven AB testing of variables, concepts and landing pages.
- Own vendor relationships; negotiate terms and onboard new partners with thorough launch plans.
- Test into incremental digital media channels such as reviews and business listings.
- Stay up-to-date on performance marketing and creative best practices and trends.
Data AnalysisPeople ManagementGoogle AnalyticsCross-functional Team LeadershipSEORESTful APIsJSONData visualizationMarketingDigital MarketingBudget managementA/B testing
Posted 34 minutes ago
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