Director of Content

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Requirements:

• 8+ years of related experience; prior roles within fintechs and/or in the Home Equity / Mortgage / Lending space – or another highly regulated industry – is preferred, but not required.
• Outstanding attention to detail and quality.
• Entrepreneurial leadership and a self-starter mindset. In other words, someone who’s comfortable as an editor and strategist but also as a writer and doer.
• Excellent relationship-building skills, with the ability to work with many different teams both at Figure and at partner companies.
• Innately curious, creative, and eager to connect dots across an organization, amidst the news of the day, and in support of an ever-changing economic environment.
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM), and experience working with web dev teams for content deployment.
• Ease in working with Data Science and Analytics colleagues and economists on data-driven storytelling.
• You'll collaborate with a skilled Design team, but having a keen eye for design, aesthetics and details will be helpful for creating visually compelling creative execution and effective outcomes.
• Strong executive presence, with the ability to confidently engage and write for senior leaders.

Responsibilities:

• Ensure all content, and our content/copywriting strategy overall, is supporting business goals. Work collaboratively and cross-functionally with Marketing, Partnerships, Data Science, Design and other teams, as well as external partners in support of the business goals.
• Set the content strategy, lead the creation of content across web, social and other mediums and create/manage the overall content calendar – encompassing new product and partner launches, ongoing engagement among D2C and B2B audiences, corporate storytelling, and more.
• Manage the existing content agency and determine the right resources/team – you’ll be in the driver’s seat to shape the content function in ways that meet our next phase of growth.
• Develop integrated campaign strategies while partnering cross-functionally to maximize results and impact across owned, earned, shared and paid media and other platforms.
• Analyze metrics to derive customer insights, be accountable to internal stakeholders and inform future strategies.
• Serve as a player/coach who enjoys writing and producing in different formats (from long-form to copywriting) and also managing/editing others’ work.
• Serve as a project manager who leverages their excellent organizational, communication, and project management skills to keep not just the content team – but all relevant stakeholders (eg, marketing, legal) – running on time. We have a fast-paced, dynamic culture, and you’ll be counted on to juggle multiple projects and ensure deadlines are met. Experience with Notion or other project management tools a big plus.
• Develop a keen understanding of our diverse set of stakeholders – loan officers, homeowners, contractors, investors, decisionmakers at prospective partners and more. Embrace communicating with them in ways that are relevant to them, while being engaging and on-brand.
• Manage the content review process with Legal and Compliance, ensuring that we’re always operating within the boundaries of our highly regulated industry.
• Lead the creation of data-driven thought leadership, longer-form papers and ghostwrite for executives. Connect the dots by commissioning or sourcing research, data and insights from across the organization or from external sources.
• Build, maintain and socialize a corporate narrative, message architecture and framework based on audiences and business goals.
• Develop compelling messaging that avoids jargon, helps our audiences understand how our use of technologies (blockchain, AI, crypto and more) is relevant for them, and showcases our areas of differentiation amidst a highly competitive landscape
• Develop integrated campaign strategies while partnering cross-functionally to maximize results and impact across owned, earned, shared and paid media and other platforms.
• Analyze metrics to derive customer insights, be accountable to internal stakeholders and inform future strategies.