Senior Director of Performance Marketing

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Requirements:

• 10+ years of experience in performance marketing, including quickly scaling budgets
• Bachelor's degree required; MBA or advanced degree in a relevant field preferred proven track record of scaling user acquisition through paid and organic channels
• Demonstrated success building and leading high-performing marketing teams
• Deep expertise in SEM, paid social, display advertising, and measurement
• Experience scaling campaigns across channels like direct mail and TV with a performance driven approach
• Strong understanding of SEO best practices and ability to drive organic growth
• Expertise in marketing attribution, incrementally testing, and marketing analytics
• Proficiency with marketing technology platforms and data visualization tools
• Experience building marketing operations from the ground up
• Excellent collaboration skills and ability to work cross-functionally
• Strong analytical mindset with the ability to translate data insights into actionable strategies
• Entrepreneurial “test & learn” mindset with a track record of innovation; ability to move & pivot quickly
• Strong track record of bringing to life complex innovation initiatives from concept through deployment
• Passionate about Nav’s mission
• A methodical and clear communicator, with operational rigor
• An epic storyteller who can paint a vision and build excitement to bring people along
• You are comfortable operating on both strategic and tactical levels
• You are highly skilled communicator able to distill complex ideas in understandable, relatable, and executive friendly ways
• You have a customer first mentality
• You are constantly researching and assessing companies’ best practices through networking and strategic partnerships.
• You are curious and try new ideas constantly, learn from them and execute again.
• You challenge the status quo

Responsibilities:

• Build and lead a team of performance marketing specialists across paid channels and SEO
• Develop and execute a comprehensive performance marketing strategy to drive user acquisition and retention while optimizing LTV:CAC
• Own the growth roadmap for all paid channels including SEM, social media, display, and emerging channels like direct mail and TV
• Lead SEO strategy and execution, collaborating with technical and content teams to improve organic visibility and traffic
• Establish robust measurement frameworks, attribution models, and incrementally testing protocols
• Forecast and manage marketing budgets effectively to meet growth and efficiency targets
• Build and optimize the marketing technology stack needed to scale operations
• Collaborate closely with creative and content teams to develop and test high-performing marketing assets
• Create and present strategic roadmaps and performance reports to leadership
• Stay current with industry trends and identify new channel opportunities to drive growth