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Head of Product Marketing

Posted 5 months agoViewed

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๐Ÿ’Ž Seniority level: Lead, 10+ years

๐Ÿ“ Location: United States

๐Ÿ” Industry: Multi-residential real estate

๐Ÿข Company: ButterflyMX๐Ÿ‘ฅ 251-500๐Ÿ’ฐ $50,000,000 Series D over 3 years agoSmart HomeSecurityReal EstateSoftware

๐Ÿ—ฃ๏ธ Languages: English

โณ Experience: 10+ years

๐Ÿช„ Skills: Data AnalysisProduct ManagementSalesforceMarket ResearchWordPressConfluence

Requirements:
  • 10+ years of B2B marketing experience; 5+ in product marketing
  • Experience with the following tools: Hubspot, Salesforce, WordPress, Confluence, and your choice of Analytics tool
  • Prior experience marketing hardware products
Responsibilities:
  • Lead the product launch process, partnering with PM, Sales, CX, Marketing and Finance
  • Conduct win/loss analysis and build out program at scale
  • Conduct market research and competitive analysis to identify opportunities and inform product strategy
  • Train the sales team on new and existing product features and value proposition; develop the collateral including demos, case studies, fact sheets and presentations
  • Evolve product positioning, messaging, pricing, and packaging
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