Head of Product Marketing

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💎 Seniority level: Lead, 7+ years

📍 Location: United States

🔍 Industry: B2B SaaS

🏢 Company: Common Room

⏳ Experience: 7+ years

🪄 Skills: Data AnalysisCross-functional Team LeadershipCommunication SkillsSales experienceMarket ResearchMarketingStrategic thinking

Requirements:

7+ years of product marketing experience, with at least 3 years in B2B SaaS
Proven track record of successful product positioning and messaging
Experience marketing to mid-market and enterprise audiences
Strong understanding of complex B2B sales cycles and buyer journeys
Excellent communication and storytelling abilities
Experience working with sales teams on enablement and competitive intelligence
Demonstrated ability to translate technical capabilities into customer benefits

Responsibilities:

Define our product and market positioning through deep customer, product, and market knowledge
Refine our Ideal Customer Profile (ICP) and develop targeted messaging for different champions and buyers
Continually evolve our narrative to maintain market leadership in the AI GTM space
Stay current with AI and GTM market trends, news, and innovations
Ensure our messaging remains cutting-edge in a rapidly evolving landscape
Translate complex market dynamics into actionable insights for the organization
Conduct win/loss analyses and competitive research to inform go-to-market strategy
Provide persona knowledge and market insights to our sales team
Develop sales enablement materials that drive understanding and effective articulation of our value proposition
Partner with Product Management to deeply understand the roadmap
Drive effective product launches that generate pipeline and accelerate adoption
Develop strategic campaigns targeting our ICP with differentiated messaging
Measure and optimize campaign performance to maximize ROI
Define and execute our strategy for engaging with industry analysts (Gartner, Forrester)
Ensure Common Room is positioned effectively in relevant market research
Build and maintain relationships with key analysts in our space
Identify and pursue co-marketing opportunities with strategic partners
Develop joint value propositions that extend our market reach

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