Head of Product Marketing (915)

Posted about 2 months agoViewed

💎 Seniority level: Lead, 10+ years

📍 Location: United States

🔍 Industry: Distributed Data Systems, Platforms at Scale, and Complex Application Development

⏳ Experience: 10+ years

🪄 Skills: LeadershipData AnalysisCollaborationMarket Research

Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
10+ years of experience in product marketing, with a strong preference for experience in defense, government, or enterprise technology sectors.
Exceptional storytelling and communication skills.
Strong understanding of data-driven marketing and analytics.
Familiarity with CRM tools, marketing automation platforms, and analytics software.

Develop and execute clear, differentiated product positioning and messaging that aligns with Raft’s mission and values.
Define and execute go-to-market (GTM) strategies for new and existing products, ensuring seamless product launches.
Conduct market research to understand customer needs, competitive landscape, and market trends.
Lead the creation of product-focused content, including white papers, case studies, and demos.
Foster collaboration between product, growth, delivery, and marketing teams to ensure alignment on business objectives.