Head of Product Marketing

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Requirements:

• 8+ years of relevant product marketing experience with an AI developer-focused B2B SaaS product or services built and available in a public cloud
• 2+ years of people management experience leading teams of 5+ employees
• Experience marketing Generative AI, machine learning (ML), and/or data tools to technical, developer users, especially co-marketing with cloud-service provider and AI infrastructure partners
• Experience working at product-assisted and/or sales-influenced growth companies, especially with enterprise customers and ABM campaign targeting
• Experience creating new, persuasive narratives and measuring customer & user sentiment to discover effective pathways across enterprise user/buyer journeys via customer and cross-functional product & sales stakeholder interviews and internal metrics/analytics

Responsibilities:

• Lead product launches and release updates with the goal of driving product adoption and usage by enabling existing customers and new users for their enterprise AI use cases.
• Understand our enterprise customers & users. Create, segment & refine ICPs and personas by understanding user requirements, pain points and compelling AI use cases for synthetic data.
• Become a market expert. Develop an understanding of AI product development workflows, how developers work with data, MLOps, and where our products fit, especially with our cloud service provider and AI infrastructure partners. Become an expert on the synthetic data market as it emerges through market analysis, user research, competitive intelligence, and evolving ecosystem dynamics.
• Craft & refine messaging & positioning. Develop creative messaging for our enterprise buyers, create narratives for each stage of the customer journey, clearly differentiate Gretel against our competitors, and communicate value to our audiences and analysts/developer influencers
• Help create the voice of our products. Collaborate with Gretel’s co-founders and cross-functional teams to develop creative, compelling narratives for our audiences (e.g., for ABM campaigns, website, blogs, workshops, webinars, customer stories, GenAI / synthetic data reports, and other external facing content).