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Head of Product Marketing

Posted 11 days agoViewed

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💎 Seniority level: Lead, 10+ years

📍 Location: United States

🔍 Industry: Distributed Data Systems, Platforms at Scale, and Complex Application Development

🏢 Company: Raft Company Website

⏳ Experience: 10+ years

🪄 Skills: LeadershipData AnalysisCollaborationMarket Research

Requirements:
  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • 10+ years of experience in product marketing, with a strong preference for experience in defense, government, or enterprise technology sectors.
  • Exceptional storytelling and communication skills.
  • Strong understanding of data-driven marketing and analytics.
  • Familiarity with CRM tools, marketing automation platforms, and analytics software.
Responsibilities:
  • Develop and execute clear, differentiated product positioning and messaging that aligns with Raft’s mission and values.
  • Define and execute go-to-market (GTM) strategies for new and existing products, ensuring seamless product launches.
  • Conduct market research to understand customer needs, competitive landscape, and market trends.
  • Lead the creation of product-focused content, including white papers, case studies, and demos.
  • Foster collaboration between product, growth, delivery, and marketing teams to ensure alignment on business objectives.
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