Product Marketing Manager – IoT & Embedded Systems
C
CanonicalTechnology / IoT
EMEAFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- IoTStrategyGoCommunication SkillsCollaborationInterpersonal skillsStrategic thinking
Requirements
- Passion for IoT and some exposure to the embedded space.
- Ability to think strategically about complex issues, leading to thoughtful recommendations.
- Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse teams.
- Conversant in go-to-market strategies and methodologies.
- Skilled in leading presentations and discussions with various stakeholders.
- Excellent verbal and written communication skills and experience as a content marketer.
- Proven ability to prioritize tasks and meet deadlines without sacrificing quality.
- Growth mindset, willing to think big and take on risks.
Responsibilities
- Be responsible for go-to-market planning and execution for Canonical's IoT products.
- Lead on content dissemination planning, campaign development, and planning for product launches.
- Develop compelling messaging and positioning that emphasizes business value.
- Create and execute marketing programs to upsell and cross-sell to existing customers.
- Collaborate with demand generation teams to drive traffic and optimize marketing funnels.
- Plan events and webinars while supporting paid and social media promotions.
- Create and publish marketing content in line with campaign plans.
- Monitor the competitive landscape to differentiate product positioning.
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