Product Marketing Manager – IoT & Embedded Systems

C
CanonicalTechnology / IoT
EMEAFull-TimeManager
Salary not disclosed
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Job Details

Languages
English
Required Skills
IoTStrategyGoCommunication SkillsCollaborationInterpersonal skillsStrategic thinking

Requirements

  • Passion for IoT and some exposure to the embedded space.
  • Ability to think strategically about complex issues, leading to thoughtful recommendations.
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse teams.
  • Conversant in go-to-market strategies and methodologies.
  • Skilled in leading presentations and discussions with various stakeholders.
  • Excellent verbal and written communication skills and experience as a content marketer.
  • Proven ability to prioritize tasks and meet deadlines without sacrificing quality.
  • Growth mindset, willing to think big and take on risks.

Responsibilities

  • Be responsible for go-to-market planning and execution for Canonical's IoT products.
  • Lead on content dissemination planning, campaign development, and planning for product launches.
  • Develop compelling messaging and positioning that emphasizes business value.
  • Create and execute marketing programs to upsell and cross-sell to existing customers.
  • Collaborate with demand generation teams to drive traffic and optimize marketing funnels.
  • Plan events and webinars while supporting paid and social media promotions.
  • Create and publish marketing content in line with campaign plans.
  • Monitor the competitive landscape to differentiate product positioning.
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