- Develop and coordinate go-to-market plans, including positioning, messaging, support for sales enablement and training.
- Create compelling and technical marketing content such as whitepapers, case studies, and blog posts.
- Monitor market trends, competitive landscape, and customer needs.
- Engage with industry analysts and lead participation in analyst reports.
- Align with Product, Sales, Engineering, and Threat Labs to influence product roadmap.
- Explore the feasibility of new ideas or research existing offerings.
- Serve as market-facing subject matter expert (SME) and thought leader.
- Present to internal leadership, customers, prospects, and analysts.
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