Product Marketing Lead

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Requirements:

• Minimum 5 Years of relevant experience in product marketing.
• Bachelor’s degree in Marketing, Business Administration, or MBA in marketing.
• Strong understanding of marketing principles and practices.
• Proven ability to develop and execute successful marketing strategies.
• Excellent written and verbal communication skills.
• Experience with market research and competitive analysis.
• Proficiency in marketing tools and platforms (e.g., CRM systems, analytics tools).
• Ability to work collaboratively with cross-functional teams.
• Creative thinker with a passion for innovation.
• Strong analytical skills to interpret data and make recommendations.
• Highly organized and detail-oriented.
• Adaptability and eagerness to learn in a fast-paced environment.

Responsibilities:

• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Analyze customer feedback and product performance to inform marketing strategies.
• Develop and articulate clear product positioning and messaging.
• Create engaging content for websites, brochures, and presentations.
• Design and implement go-to-market plans for new products.
• Coordinate with cross-functional teams for launch activities.
• Develop sales tools and training materials.
• Provide insights to enhance sales team effectiveness.
• Plan and execute marketing campaigns.
• Monitor campaign performance and adjust strategies.
• Develop strategies to increase customer retention.
• Track and report on KPIs related to product marketing.
• Use data-driven insights for decision-making.