Product Marketing Lead

Posted 8 months agoViewed

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💎 Seniority level: Manager, Minimum 5 Years of relevant experience in product marketing.

📍 Location: United States

🔍 Industry: Artificial Intelligence & Blockchain

🗣️ Languages: English

⏳ Experience: Minimum 5 Years of relevant experience in product marketing.

🪄 Skills: Artificial IntelligenceBlockchainProduct ManagementC (Programming language)Market Research

Requirements:

Minimum 5 Years of relevant experience in product marketing.
Bachelor’s degree in Marketing, Business Administration, or MBA in marketing.
Strong understanding of marketing principles and practices.
Proven ability to develop and execute successful marketing strategies.
Excellent written and verbal communication skills.
Experience with market research and competitive analysis.
Proficiency in marketing tools and platforms (e.g., CRM systems, analytics tools).
Ability to work collaboratively with cross-functional teams.
Creative thinker with a passion for innovation.
Strong analytical skills to interpret data and make recommendations.
Highly organized and detail-oriented.
Adaptability and eagerness to learn in a fast-paced environment.

Responsibilities:

Conduct market research to identify customer needs, market trends, and competitive landscape.
Analyze customer feedback and product performance to inform marketing strategies.
Develop and articulate clear product positioning and messaging.
Create engaging content for websites, brochures, and presentations.
Design and implement go-to-market plans for new products.
Coordinate with cross-functional teams for launch activities.
Develop sales tools and training materials.
Provide insights to enhance sales team effectiveness.
Plan and execute marketing campaigns.
Monitor campaign performance and adjust strategies.
Develop strategies to increase customer retention.
Track and report on KPIs related to product marketing.
Use data-driven insights for decision-making.

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