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Product Marketing Lead

Posted 8 months agoViewed

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💎 Seniority level: Manager, Minimum 5 Years of relevant experience in product marketing.

📍 Location: United States

🔍 Industry: Artificial Intelligence & Blockchain

🗣️ Languages: English

⏳ Experience: Minimum 5 Years of relevant experience in product marketing.

🪄 Skills: Artificial IntelligenceBlockchainProduct ManagementC (Programming language)Market Research

Requirements:
  • Minimum 5 Years of relevant experience in product marketing.
  • Bachelor’s degree in Marketing, Business Administration, or MBA in marketing.
  • Strong understanding of marketing principles and practices.
  • Proven ability to develop and execute successful marketing strategies.
  • Excellent written and verbal communication skills.
  • Experience with market research and competitive analysis.
  • Proficiency in marketing tools and platforms (e.g., CRM systems, analytics tools).
  • Ability to work collaboratively with cross-functional teams.
  • Creative thinker with a passion for innovation.
  • Strong analytical skills to interpret data and make recommendations.
  • Highly organized and detail-oriented.
  • Adaptability and eagerness to learn in a fast-paced environment.
Responsibilities:
  • Conduct market research to identify customer needs, market trends, and competitive landscape.
  • Analyze customer feedback and product performance to inform marketing strategies.
  • Develop and articulate clear product positioning and messaging.
  • Create engaging content for websites, brochures, and presentations.
  • Design and implement go-to-market plans for new products.
  • Coordinate with cross-functional teams for launch activities.
  • Develop sales tools and training materials.
  • Provide insights to enhance sales team effectiveness.
  • Plan and execute marketing campaigns.
  • Monitor campaign performance and adjust strategies.
  • Develop strategies to increase customer retention.
  • Track and report on KPIs related to product marketing.
  • Use data-driven insights for decision-making.
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