Product Marketing Lead

Posted 8 months agoViewed

View full description

💎 Seniority level: Manager, Minimum 5 Years of relevant experience in product marketing.

📍 Location: United States

🔍 Industry: Artificial Intelligence & Blockchain

🗣️ Languages: English

⏳ Experience: Minimum 5 Years of relevant experience in product marketing.

🪄 Skills: Artificial IntelligenceBlockchainProduct ManagementC (Programming language)Market Research

Requirements:

Minimum 5 Years of relevant experience in product marketing.
Bachelor’s degree in Marketing, Business Administration, or MBA in marketing.
Strong understanding of marketing principles and practices.
Proven ability to develop and execute successful marketing strategies.
Excellent written and verbal communication skills.
Experience with market research and competitive analysis.
Proficiency in marketing tools and platforms (e.g., CRM systems, analytics tools).
Ability to work collaboratively with cross-functional teams.
Creative thinker with a passion for innovation.
Strong analytical skills to interpret data and make recommendations.
Highly organized and detail-oriented.
Adaptability and eagerness to learn in a fast-paced environment.

Responsibilities:

Conduct market research to identify customer needs, market trends, and competitive landscape.
Analyze customer feedback and product performance to inform marketing strategies.
Develop and articulate clear product positioning and messaging.
Create engaging content for websites, brochures, and presentations.
Design and implement go-to-market plans for new products.
Coordinate with cross-functional teams for launch activities.
Develop sales tools and training materials.
Provide insights to enhance sales team effectiveness.
Plan and execute marketing campaigns.
Monitor campaign performance and adjust strategies.
Develop strategies to increase customer retention.
Track and report on KPIs related to product marketing.
Use data-driven insights for decision-making.

Apply

Related Jobs

Apply

🔥 Brand & Product Marketing Lead

Posted 2 days ago

📍 United States, Canada

🧭 Full-Time

💸 140000.0 - 200000.0 USD per year

🔍 EdTech

🔧 Requirements

You’ve worked in consumer businesses that are tech-forward, data-driven, and customer-obsessed.
You’re a natural storyteller—whether it’s a brand campaign or a product launch, you know how to create messaging that sticks, inspires, and drives action.
You thrive at the intersection of strategy and execution. Big ideas are important, but you know how to make them happen.

💡 Responsibilities

Develop and execute brand and product marketing strategies that make us impossible to ignore.
Lead unforgettable product launches.
Understand our audience and the market.
Collaborate and inspire across teams.
Measure, learn, evolve.

Project ManagementBusiness DevelopmentData AnalysisProduct ManagementStrategyCommunication SkillsAnalytical SkillsCollaborationPresentation skillsWritten communicationTeamworkCross-functional collaborationSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCustomer SuccessA/B testing

Posted 2 days ago

Apply

🔥 Product Marketing Lead - Remote within The United States (EST)

Posted 7 days ago

📍 The United Kingdom, USA

🧭 Full-Time

🔍 Fintech/Crypto

🏢 Company: Cryptio👥 11-50💰 $15,000,000 Series A 2 months agoCryptocurrency Accounting Blockchain Analytics FinTech

🔧 Requirements

3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment.
Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus
Must have had experience catering to the US market
Tangible experience in driving revenue through GTM initiatives.
Strong analytical mindset—comfortable using data to model and measure marketing effectiveness and optimise campaigns.
Strategic thinker with a hands-on approach—you love rolling up your sleeves to get things done.
Excellent communication skills—storytelling, messaging, and presentation skills are second nature to you.
Self-starter, highly collaborative, and results-driven—you thrive in fast-paced, high-growth environments.

💡 Responsibilities

Build & execute product GTM strategy
Own product positioning & messaging
Lead product launches
Be the product advocate
Market & competitive analysis
Enable sales & GTM teams
Cross-functional collaboration
Measure & optimise
Mentor junior product marketers

Data AnalysisCommunication SkillsAnalytical SkillsSEOMentoringExcellent communication skillsBudgetingCross-functional collaborationSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCustomer Success

Posted 7 days ago

Apply

🔥 Product Marketing Lead

Posted 15 days ago

📍 North America

🏢 Company: Narvar👥 251-500💰 over 4 years agoShipping E-Commerce Retail SaaS Supply Chain Management

🔧 Requirements

5-7+ years of relevant work experience that can span marketing, product marketing, growth marketing, product management, operational roles, or strategy consulting
At least 3-5 years of marketing or go-to-market experience
Driven, passionate and persistent about getting your products to win in market
Ability to collaborate and work in a very fast-paced organization
Experience in retail-tech or B2B SaaS is preferred but not required

💡 Responsibilities

Manage all Product Marketing aspects for your set of products
Generate market, competitor, and customer insights through product discovery and research that you use to inform our product roadmap and go-to-market strategy
Run successful pilots and betas, in partnership with your Product counterparts, that de-risk and lay the foundation for successful GA launches
Own product naming and develop targeted messaging, positioning, and marketing creative (in partnership with brand design) informed by market insights and product understanding
Empower Sales and Customer Success to win through effective enablement. Share ownership in wins and losses, and continuously improve go-to-market to drive Narvar’s growth
Be the voice of the customer: advocate for our existing and prospective customers, become the go-to-expert in your domain, and surface product and go-to-market opportunities and challenges
Consider new, creative approaches to have impact on core growth metrics—bundling, packaging, email marketing, and much more
Own competitive insights, positioning, battlecards, and attend select customer meetings for your respective products
Support pricing and packaging for new products and features
Run market analysis for new product areas and explorations

Project ManagementData AnalysisProduct ManagementCross-functional Team LeadershipCommunication SkillsSales experienceMarket ResearchCustomer SuccessSaaS

Posted 15 days ago

Apply

🔥 Product Marketing Lead

Posted 24 days ago

📍 United States

🧭 Full-Time

🔍 Healthcare

🏢 Company: Rad AI👥 101-250💰 $60,000,000 Series C 2 months agoArtificial Intelligence (AI)Enterprise Software Health Care

🔧 Requirements

Exceptional writing and storytelling abilities with a proven track record of articulating value propositions to technical and non-technical audiences in a compelling way
Critical thinker with the ability to view the entire customer journey while making tactical impacts through marketing campaigns, internal enablement assets, and training materials
Proven experience in using key SaaS metrics to inform and guide marketing decisions
Ability to navigate ambiguity, quickly identify what matters most, and drive toward effective solutions
Track record of high performance and ability to move quickly while balancing quality
Focused on results
Ability to manage multiple projects and prioritize tasks to meet deadlines
Passionate about Rad AI’s mission and excited about the impact of AI in healthcare
8+ years of product marketing, product management, or similar experience at a technology company, preferably within healthcare
Bachelor’s degree in Marketing, Business, or a related field
Demonstrated experience and strong track record in core product marketing disciplines, including developing go-to-market strategies, sales enablement, product positioning, and messaging
Experience in market analysis, competitive analysis, and customer research to inform product and marketing strategies
MBA or advanced degree in marketing or a related discipline
Experience in a high-growth startup environment
Knowledge of the healthcare industry and AI technology
Proficiency with marketing automation tools and analytics platforms

💡 Responsibilities

Develop and execute go-to-market strategies for feature enhancements and new product launches
Craft compelling product messaging and positioning that highlights Rad AI’s unique value propositions
Map and maintain the customer journey to manage all touch points from awareness to adoption and long-term engagement
Collaborate with product, sales, and customer success teams to align on product strategy and market needs
Conduct market research and competitive analysis to inform product strategy and positioning
Create and manage marketing collateral, including case studies, white papers, and presentations
Drive demand generation campaigns and measure their effectiveness
Support sales efforts with training, tools, and resources to improve product understanding and sales engagement
Gather customer feedback and insights to refine product messaging and strategy

Adobe Creative SuiteArtificial IntelligenceData AnalysisProduct ManagementCross-functional Team LeadershipProduct DevelopmentProduct AnalyticsREST APICommunication SkillsPresentation skillsWritingSales experienceMarket ResearchMarketingLead GenerationStrategic thinkingDigital MarketingCustomer SuccessSaaSA/B testing

Posted 24 days ago

Apply

🔥 Brand & Product Marketing Lead

Posted 2 months ago

📍 US, Canada

🧭 Full-Time

💸 165000.0 - 200000.0 USD per year

🔍 EdTech

🏢 Company: Outschool👥 101-250💰 $110,000,000 Series D over 3 years ago🫂 Last layoff over 2 years agoEducation EdTech E-Learning Children Information Technology

🔧 Requirements

Experience working in consumer businesses that prioritize technology and data.
Strong storytelling ability for crafting impactful messages.
Capable of turning big ideas into actionable plans.
Hands-on leadership style suitable for a startup environment.
Ability to work collaboratively and streamline processes.

💡 Responsibilities

Develop and execute brand and product marketing strategies that capture attention.
Lead product launches with effective go-to-market strategies.
Advocate for customers using insights, research, and competitive analysis.
Collaborate across teams for a seamless customer journey.
Define clear goals and iterate based on data analysis.

Product ManagementStrategyMarket ResearchMarketingCustomer Success

Posted 2 months ago

Apply

🔥 Product Marketing Lead

Posted 2 months ago

📍 United States, Canada

🧭 Full-Time

🔍 DeFi

🔧 Requirements

5-7 years of relevant experience in growth marketing, product marketing, content, or community
You’ve worked in crypto: at a protocol, exchange, or DAO
You are terminally online, obsessed with CT and other crypto-native social channels: posting and engaging multiple times a day
High-agency
Track record of success: you can speak to successful marketing campaigns you’ve lead, what worked and what didn’t, how you experimented, measured, and improved tactics
Concise, compelling storytellerDeep respect and knowledge of operational security best practices for marketers
You understand DeFi and crypto culture as a member and participant

💡 Responsibilities

Own the go-to-market strategy from launch through growth and beyond for our vault products
Collaborate with content, BD, product, and other teams to plan and execute marketing campaigns that distinguish our vaults
Conduct and iterate on marketing campaign experiments that drive TVL growth, new users, and retention
Grow our brand reputation for translating risk management into tuned, curated vault strategies for institutions, allocators with size, and sophisticated on-chain consumers
Work with our clients and partners to highlight our risk management, curation, and vault strategies through unique and collaborative co-marketing
Conduct and quickly iterate on marketing experiments to drive KPIs including attributable TVL growth, new users, and retention.
We will use our products to grow our community, including social followings, newsletter subscriptions, and organic/earned word-of-mouth media.
Inform our product development lifecycle by learning about the needs our depositors and clients have– and translating them into new product features
Leverage on-chain data (Dune, wallet segmentation) and traditional data sources (Google Analytics, Mixpanel, X, SEO, etc.) to develop insights on our user base, client profiles, and campaign performance
Assist BD in driving the pipeline by creating and updating sales collateral, measuring usage and conversion, and driving marketing-qualified leads
Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
Convert internal discussion and debate into external content thoughtfully and with discretion– collaborate with legal and other teams to ensure important messages are communicated clearly and cleanly
Deepen the bench by giving opportunities for our client-facing team leaders to grow their social followings and brands on behalf of Gauntlet

Data AnalysisSalesforceCross-functional Team LeadershipProduct DevelopmentProduct AnalyticsContent creationContent managementWeb3.jsSEORESTful APIsClient relationship managementSales experienceMarket ResearchData visualizationMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingFinancial analysisData analyticsCustomer SuccessSaaSBudget managementA/B testing

Posted 2 months ago

Apply

🔥 Product Marketing Lead, AI Sim

Posted 3 months ago

📍 USA

🧭 Full-Time

💸 188000.0 - 263000.0 USD per year

🔍 AI solutions, Life Sciences, Financial Services, Cybersecurity

🏢 Company: SandboxAQ👥 101-250💰 $25,000,000 Grant 5 months agoArtificial Intelligence (AI)SaaS Information Technology Cyber Security

🔧 Requirements

7+ years of product marketing and relevant B2B marketing experience driving revenue growth, ideally with technical products.
Bachelor's degree in Biology, Chemistry, or a related field; PhD is desirable.
Expertise in storytelling, messaging, positioning, and product launches.
Ability to create content for various environments including presentations and online ads.
Superior writing, editing, and verbal communication skills.
Experience in product naming, pricing, and go-to market planning.
Comfortable collaborating with both technical colleagues and creative partners.
Understanding of AI and quantum technology language.
Passionate about building a category-leading brand in AI and quantum technologies.

💡 Responsibilities

Develop and implement comprehensive marketing strategies that highlight products and services to relevant stakeholders.
Build compelling, value-based messages that address customer pain points.
Collaborate with cross-functional teams to execute marketing campaigns and generate qualified leads.
Conduct market and competitive analysis to inform and adjust marketing strategies.
Create strong marketing content for different stages of the customer journey.
Establish and monitor key performance indicators for product marketing initiatives.
Align marketing with business objectives and provide insights for the solution roadmap.
Identify and collaborate with customers to create compelling case studies.
Collaborate with partners for co-branding campaigns and marketing assets.

Artificial IntelligenceData AnalysisContent creationCollaborationMarket Research

Posted 3 months ago

Apply