Digital Campaign Manager
New
O
Opus 2LegalTech marketing
Workable workplace: remote; Workable locations: Kansas City, Kansas, United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in B2B digital marketing
- Required Skills
- SalesforceHubSpot
Requirements
- Have 5+ years of experience in B2B digital marketing, focused on paid social and programmatic advertising; SaaS experience is preferred.
- Bring hands-on expertise with LinkedIn Business Manager, including building, managing, and optimizing campaigns across LinkedIn ad formats and reporting on pipeline influence.
- Have hands-on experience with Demandbase or a comparable ABM platform such as 6sense, including intent data, journey stages, and account-targeted display advertising.
- Demonstrate a track record of achieving pipeline and ROI targets through large-scale digital campaign optimization.
- Have experience with marketing automation and CRM platforms such as HubSpot or Salesforce for lead nurture, reporting, and campaign attribution.
- Be comfortable analyzing campaign dashboards, conversion data, and performance reports.
- Be skilled in developing and executing integrated marketing plans combining digital and field tactics.
- Be able to manage multiple concurrent campaigns and programs and prioritize effectively.
- Have strong written and verbal communication skills, including effectiveness in collaborative remote or virtual environments.
- Have a bachelor's degree in marketing, business, or a related field, or equivalent work experience.
Responsibilities
- Plan and execute digital strategy supporting integrated campaigns, aligned with regional campaign managers, to grow awareness, engagement, marketing qualified accounts, and sales qualified opportunities.
- Own and optimize LinkedIn advertising campaigns across key personas in Opus 2 buying groups.
- Lead utilization and optimization of Demandbase, using intent data, buying signals, and account-level display advertising to cover target accounts in alignment with sales.
- Manage display and social ad campaigns, testing creative, audience segments, and bidding strategies to improve performance and ROI.
- Develop and manage email programs to nurture engaged contacts and move prospects through the buyer's journey to conversion.
- Collaborate with content and design teams on digital ad creative and landing page experiences.
- Coordinate with regional campaign managers and marketing operations on ABM execution, audience targeting, and performance reporting.
- Deploy digital marketing strategy to accelerate in-pipeline opportunities.
- Monitor, analyze, and report on digital campaign performance, using data to evaluate effectiveness and optimize programs.
- Stay current on digital marketing trends, platform updates, and emerging best practices.
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