Integrated Campaign Manager, Higher Education
New
P
PanoptoHigher education marketing
Remote, USFull-TimeManager
Salary110,000 - 115,000 USD per year
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Job Details
- Experience
- 5+ years in campaign or demand generation roles at a B2B SaaS company, with direct ownership of a market segment or vertical.
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent years of experience.
- 5+ years in campaign or demand generation roles at a B2B SaaS company.
- Direct ownership of a market segment or vertical.
- Experience running multi-channel campaigns end to end, including strategy, copy, execution, and reporting.
- Hands-on experience with HubSpot or a comparable marketing automation platform.
- Experience with Salesforce or a comparable CRM.
- Experience tracking campaign performance against pipeline and revenue metrics and presenting results to stakeholders outside marketing.
- Strong project management skills and ability to manage multiple campaigns and deadlines.
- Hands-on experience using AI tools for research, drafting, or workflow automation, with a specific example to discuss.
- Higher education or other committee-driven, cycle-bound market experience is a differentiator.
- Experience campaigning against an entrenched incumbent and familiarity with LMS ecosystems such as Canvas, Blackboard, or Moodle are differentiators.
Responsibilities
- Own annual and quarterly campaign planning for the Higher Education vertical, aligning priorities to new-logo, renewal, and expansion goals.
- Map buyer evaluation paths by role and identify gaps in messaging, content, and offers.
- Develop audience and messaging plans in partnership with Product Marketing.
- Plan, launch, optimize, and report on integrated campaigns across email, webinars, paid media, and digital channels.
- Write and edit copy for email programs, landing pages, webinar promotions, and related campaign assets.
- Build and manage campaigns in HubSpot or a comparable marketing automation platform, including segmentation, workflows, and reporting setup.
- Coordinate with paid media agencies and align campaign timing and messaging with SDR outbound sequencing.
- Partner with Events and Marketing Operations on event programs, lead flow, scoring, attribution, and measurement.
- Own the campaign scorecard, tracking sourced and influenced pipeline, MQL-to-SQO conversion, win-rate impact, and channel efficiency.
- Use generative AI tools for account and persona research, campaign drafting, and synthesis of SDR and win/loss insights.
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