Marketing Events Specialist
New
C
Committee for ChildrenEducation technology
This position is remote; employees are eligible to work remotely in any of the following states: AZ, CA, CO, CT, FL, GA, IL, MA, NJ, NM, NY, OH, OR, PA, TX, VA, WA.Full-TimeMiddle
Salary73,000 - 87,000 USD per year
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Job Details
- Experience
- 3+ years of experience in demand generation, event marketing, or related roles
- Required Skills
- Project Management
Requirements
- Hold a bachelor's degree in Marketing, Communications, or a related field.
- Have 3+ years of experience in demand generation, event marketing, or related roles.
- Bring experience in edtech or K-12 education, preferably.
- Demonstrate success managing both in-person and digital events that drive pipeline impact.
- Use webinar and virtual event platforms such as Zoom, ON24, or similar.
- Analyze event performance metrics and apply insights to improve future events.
- Apply project management skills to coordinate work across teams and departments.
- Demonstrate written and verbal communication skills, attention to detail, and audience engagement.
- Travel up to 25% to support in-person events and conferences.
Responsibilities
- Lead marketing strategy for in-person conferences, trade shows, regional events, and virtual webinars.
- Identify events aligned with target audiences and pipeline goals in collaboration with Education Partnerships and Field Marketing.
- Develop pre-event promotion plans, including email invitations, social media posts, and sales enablement materials.
- Coordinate booth experiences, signage, collateral, and speaking engagements for in-person events.
- Set up and moderate virtual event platforms and manage attendee follow-up communications.
- Manage post-event campaigns with Education Partnerships to nurture interest and drive conversions.
- Develop speaker and thought leadership programs and coordinate customer participation in webinars and panels.
- Manage award submissions, including reviewing opportunities, preparing materials, tracking status, and planning announcements.
- Collect and interpret event performance data and share insights with internal stakeholders.
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