Field Marketing Manager
New
O
OnebriefDefense technology
United States | RemoteFull-TimeManager
Salary115,000 - 140,000 USD per year
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Job Details
- Experience
- 3-5 years in marketing with 1-2 years of experience managing events. A minimum of 1 year in the defense tech industry is a plus or a related technical field, such as aerospace or cybersecurity.
- Required Skills
- FigmaSalesforceSlack
Requirements
- Have 3-5 years of marketing experience.
- Have 1-2 years of experience managing events.
- Have experience in field marketing, event planning and management, and campaign management, with a track record of successful field programs.
- Be able to work closely with sales teams to align marketing efforts with business goals.
- Be proficient in using data analytics to evaluate campaign success and ROI.
- Have excellent written and verbal communication skills and be able to convey complex information concisely.
- Have a bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
- Experience with Salesforce, Slack, Figma, Claude, and OpenAI is preferred.
- Experience with account-based marketing, marketing to buyer groups, and demand generation strategies is preferred.
- Government or B2B technology marketing experience and knowledge of federal contracting and procurement processes are preferred.
- A minimum of 1 year in defense technology or a related technical field such as aerospace or cybersecurity is a plus.
Responsibilities
- Develop and implement field marketing strategies to support sales growth, customer acquisition, and brand awareness for target accounts.
- Collaborate with Sales, Product Marketing, and Customer Success to align marketing initiatives with growth goals and sales targets.
- Identify market trends, customer insights, and competitor activity to inform field marketing plans.
- Own conference and event strategy for assigned target accounts, including planning and executing tradeshows, sponsorships, conferences, and webinars.
- Coordinate with vendors and internal stakeholders to create event experiences that showcase Onebrief’s solutions and engage target customers.
- Track event performance, prepare post-event reports, and use results to improve future initiatives.
- Design and manage field campaigns for target accounts or regions, and partner with Marketing on localized content, promotional assets, and outreach.
- Use account-based marketing tactics to reach decision-makers in defense, federal, and commercial accounts.
- Develop sales enablement materials and support demand generation and pipeline-building activities with sales stakeholders.
- Analyze campaign effectiveness and report on KPIs including lead generation, conversion rates, pipeline contribution, and return on marketing investment.
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