Senior Manager of Field and Channel Marketing, West
New
J
JobgetherCybersecurity marketing
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of experience in B2B field marketing
- Required Skills
- Project ManagementSalesforce
Requirements
- 5+ years of experience in B2B field marketing, preferably within cybersecurity, cloud security, or enterprise SaaS.
- Experience planning and executing regional field events and channel partner marketing programs.
- Understanding of enterprise sales cycles, pipeline generation strategies, and account-based marketing.
- Track record of generating qualified pipeline and contributing to revenue growth through marketing initiatives.
- Experience working with regional Sales teams, BDRs, Account Executives, and Channel organizations.
- Familiarity with cybersecurity audiences, including CISOs, security practitioners, and IT decision-makers.
- Ability to manage multiple events, campaigns, and marketing programs simultaneously.
- Organizational, project management, communication, and stakeholder management skills.
- Analytical capabilities, including using dashboards and performance data to guide decisions and prioritize investments.
- Experience managing marketing budgets, external vendors, event logistics, and on-site execution.
- Working knowledge of Salesforce, marketing automation platforms, and event management tools.
- Willingness and ability to travel regionally for events, partner meetings, and sales activities.
Responsibilities
- Develop and execute regional field marketing strategies aligned with sales territories, target accounts, and pipeline objectives.
- Plan and manage regional events, including executive dinners, roundtables, networking events, workshops, roadshows, and industry conferences.
- Oversee event logistics, vendors, venues, invitations, budgets, and on-site execution.
- Coordinate with Sales and BDR teams on event attendance, prospect outreach, and post-event follow-up.
- Build joint marketing programs with channel partners, VARs, resellers, and strategic alliances.
- Collaborate with Channel Sales teams on co-hosted events, partner dinners, workshops, and regional campaigns.
- Develop account-focused marketing programs supporting prospect engagement and opportunity progression.
- Manage regional field marketing budgets and allocate resources based on expected business impact.
- Monitor event attendance, engagement, pipeline generation, and influenced opportunities; use results to optimize future investments.
- Maintain campaign and event reporting with Marketing Operations and Sales teams.
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