Senior Field Marketing Manager, Public Sector

New

ServalEnterprise software

RemoteFull-TimeSenior

Salary$180K - $230K; $180K – $230K • Offers Equity

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Job Details

Experience: 5 or more years in field marketing, events, or ABM, with at least 2 years running programs whose main audience was the public sector (federal, state, or local) or a regulated segment
Required Skills: Salesforce

Have 5 or more years of experience in field marketing, events, or ABM.
Have at least 2 years running programs whose main audience was the public sector or a regulated segment.
Bring prior experience marketing to the public sector and knowledge of how its buyers, calendars, and rules differ from commercial markets.
Have strong event execution skills across vendors, budgets, contracts, logistics, registration, follow-up workflows, and ROI dashboards.
Know government employee engagement rules, including gift and widely attended gathering limits under 5 CFR 2635, procurement integrity, fiscal-year timing, and contract vehicles.
Be fluent with Salesforce and an outreach tool such as Amplemarket.
Be comfortable building simple reports independently.
IT, security, identity, or AI software experience is a plus.
An existing clearance or ability to obtain one, and relationships with public sector associations and trade groups, are a plus.
Experience building processes at a high-growth startup is a plus.

Build the Public Sector field marketing strategy and annual calendar around federal fiscal years and state budget cycles.
Set the budget split and pipeline targets with the Head of Public Sector.
Run educational briefings, industry days, roundtables, executive breakfasts, demo days, webinars, and partner events in and around DC.
Select and execute third-party public sector conferences and summits, including sponsorships, speaker placements, booths, and ancillary events.
Partner with Public Sector AEs on target account lists, invitations, pre-event outreach, and follow-up within 24 hours.
Work with legal or compliance contacts to review events, invitations, and gifts or swag involving government attendees.
Build sales resource documents for events and turn effective approaches into playbooks.
Develop co-marketing with resellers, distributors, systems integrators, and contract-vehicle holders.
Track registrations, attendance, meetings, sourced and influenced pipeline, and report on program performance.

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