Senior Field Marketing Manager

New
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NightfallCybersecurity, data security
Remote (US)Full-TimeManager
Salary not disclosed
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Job Details

Required Skills
CybersecuritySalesforce

Requirements

  • Bring field marketing experience in cybersecurity, ideally data security, DLP, or an adjacent category, selling to CISOs and security teams.
  • Have built a field marketing function or program from the ground up at a startup; experience at a similarly sized Series A to C company is preferred.
  • Have hands-on experience running major security conferences such as Black Hat and RSA Conference, as well as regional executive events.
  • Show a track record of owning sourced pipeline and meetings booked, with event- and channel-level ROI.
  • Bring partner and channel co-marketing experience.
  • Be comfortable building Salesforce campaigns, tracking attribution, and generating reports independently.
  • Use AI tools such as Claude or similar to automate and accelerate work.
  • Work closely with sellers to support event attendance, follow-up, and handoff.

Responsibilities

  • Set the field marketing strategy, annual calendar, budget model, and event selection and measurement processes.
  • Set pipeline and meeting targets for each program and report results against quarterly and annual goals.
  • Track event cost per meeting, cost per opportunity, and pipeline in Salesforce, and use the data to guide investment.
  • Lead Nightfall’s presence at Black Hat and RSA Conference, including booth and sponsorship activities, pre-event outreach, executive meetings, and follow-up.
  • Coordinate CISO and practitioner programs, including the Innovate series, dinners, roundtables, and other field events in target regions.
  • Work with account executives, sales leaders, and channel partners on account lists, outreach, and event handoffs.
  • Use tools such as Claude to accelerate event research, outreach, follow-up, and reporting.
  • Negotiate sponsorships, manage agencies and vendors, and coordinate event staffing, swag, and collateral.
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