Senior Field Marketing Manager
New
N
NightfallCybersecurity, data security
Remote (US)Full-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- CybersecuritySalesforce
Requirements
- Bring field marketing experience in cybersecurity, ideally data security, DLP, or an adjacent category, selling to CISOs and security teams.
- Have built a field marketing function or program from the ground up at a startup; experience at a similarly sized Series A to C company is preferred.
- Have hands-on experience running major security conferences such as Black Hat and RSA Conference, as well as regional executive events.
- Show a track record of owning sourced pipeline and meetings booked, with event- and channel-level ROI.
- Bring partner and channel co-marketing experience.
- Be comfortable building Salesforce campaigns, tracking attribution, and generating reports independently.
- Use AI tools such as Claude or similar to automate and accelerate work.
- Work closely with sellers to support event attendance, follow-up, and handoff.
Responsibilities
- Set the field marketing strategy, annual calendar, budget model, and event selection and measurement processes.
- Set pipeline and meeting targets for each program and report results against quarterly and annual goals.
- Track event cost per meeting, cost per opportunity, and pipeline in Salesforce, and use the data to guide investment.
- Lead Nightfall’s presence at Black Hat and RSA Conference, including booth and sponsorship activities, pre-event outreach, executive meetings, and follow-up.
- Coordinate CISO and practitioner programs, including the Innovate series, dinners, roundtables, and other field events in target regions.
- Work with account executives, sales leaders, and channel partners on account lists, outreach, and event handoffs.
- Use tools such as Claude to accelerate event research, outreach, follow-up, and reporting.
- Negotiate sponsorships, manage agencies and vendors, and coordinate event staffing, swag, and collateral.
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