Senior Lead Field Marketing Manager
New
J
JobgetherTechnology marketing
Based in the United StatesFull-TimeLead
SalaryAnnual base salary: $105,786–$141,047 in AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY; $111,074–$148,099 in CO, HI, MI, MN, NC, NH, NV, OR, and RI; $116,364–$155,152 in AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.
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Job Details
- Experience
- At least 8 years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or a related discipline.
- Required Skills
- SalesforceCRM
Requirements
- Bachelor's degree or equivalent professional experience.
- At least 8 years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or a related discipline.
- Demonstrated success partnering with enterprise sales organizations to generate pipeline, accelerate opportunities, expand accounts, and drive revenue.
- Experience developing and executing ABM strategies and account engagement programs.
- Experience with customer events, executive engagement, hospitality experiences, conferences, and field marketing programs.
- Experience leading cross-functional projects and influencing stakeholders at different organizational levels.
- Strong analytical skills for measuring campaign performance, pipeline contribution, marketing effectiveness, and ROI.
- Experience managing substantial marketing budgets and agency or vendor relationships.
- Familiarity with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo or comparable tools.
- Willingness to travel up to 30%.
Responsibilities
- Develop account and territory marketing plans with enterprise sales leadership to support pipeline creation, customer expansion, and revenue growth.
- Lead targeted ABM strategies for priority accounts using data-driven insights.
- Plan and execute customer, prospect, and executive programs, including briefings, industry events, roundtables, conferences, and hospitality experiences.
- Develop demand generation and sales activation initiatives to create opportunities and accelerate pipeline progression.
- Coordinate go-to-market programs with Sales, Product Marketing, Digital Marketing, and Campaign teams.
- Provide sales leadership with market intelligence, account insights, and performance recommendations.
- Measure and optimize marketing performance using pipeline, engagement, revenue influence, ROI, and sales follow-through metrics.
- Prepare executive-level reporting and recommendations on program effectiveness and business impact.
- Manage field marketing budgets, agency partnerships, and vendor relationships.
- Explore and implement AI-enabled tools and automation to improve campaign effectiveness and account engagement.
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