Field Marketing Manager, AMER
New
T
TestlioB2B SaaS marketing
This is a 100% remote role open to those based in the United States., Preference is for candidates based in Eastern Timezone.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of demonstrated experience in B2B field marketing, event management, and Account-Based Marketing (ABM) within SaaS, technology, or enterprise tech-enabled services.
- Required Skills
- SalesforceHubSpot
Requirements
- Bring 5+ years of B2B field marketing, event management, and ABM experience within SaaS, technology, or enterprise tech-enabled services.
- Have experience managing end-to-end logistics, vendor contracts, budgets, and pre- and post-event marketing for major conferences and executive roundtables.
- Demonstrate hands-on proficiency with HubSpot and Salesforce for campaigns, lead routing, and pipeline reporting.
- Be able to measure program performance, track multi-touch attribution, and evaluate ROI and downstream pipeline conversion.
- Be familiar with enterprise ABM and intelligence platforms such as 6sense or Demandbase, or similar intent data tools, and modern event platforms.
- Bring a sales-first orientation and experience partnering across Sales, Marketing, and RevOps.
- Communicate value propositions clearly in written, verbal, and visual formats for executive audiences.
- Manage complex cross-functional timelines and adapt to fast-paced changes and onsite event logistics.
- Experience with generative AI tools for research, personalization, and campaign workflows is preferred.
Responsibilities
- Lead strategy, budgeting, vendor management, logistics, and creative execution for major industry conferences and regional prospect gatherings.
- Design and deploy personalized, multi-channel ABM campaigns for high-priority enterprise accounts with Sales and Product Marketing.
- Partner with Sales on pre-event outreach, onsite lead-capture workflows, booth meetings, and post-event follow-up.
- Develop campaign assets, landing pages, digital registration flows, and sales enablement collateral using marketing automation tools.
- Track and report pipeline contribution, account engagement, qualified-meeting conversion, and event ROI using HubSpot, Salesforce, and analytics platforms.
- Partner with RevOps to optimize lead routing, campaign attribution, and scalable go-to-market processes.
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